Chester RUFC – Over £7k additional revenue received from merchandise sales
Results that speak volumes...
Successful invoices collected in the first season
%
Engagement rate on group emails
£
0k
Additional revenue from merchandise sales
Background
Chester RUFC is one of the most successful rugby clubs in Cheshire, with almost 1,300 members. Founded in 1925, Chester RUFC has played a central role in the local community for many years and has continued to go from strength to strength since then.
We spoke to Gemma Morton, Mini’s and Juniors Communications Manager, about the challenges Chester RUFC faced before using LoveAdmin and how we’ve worked together to help solve them.
Our communication reach has vastly improved since switching to LoveAdmin. Being able to track communications means we can see what is making an impact on our members and what isn’t. . .
Gemma Morton, Chester Rugby Football Club
The challenge
Chester RUFC were growing quickly, and with over 20 teams to manage, so was their admin. They needed to find a software that could simplify and automate their admin tasks, boost their payment collections, enhance their communications, and grow with them.
In September 2022, they discovered LoveAdmin’s powerful club management software. Our software helps sports clubs easily manage members, collect payments, and communicate effectively across the club.
It’s also great that we can track payments and put people into the correct groups. We have a much more responsive and up-to-date system, to access all our information quickly and easily.
Gemma Morton, Chester Rugby Football Club
Solution & results
Enhanced member communication
Chester RUFC use the Contact CRM to keep all member information in one place, and from there send messages to groups they’ve created. They have used the reporting to track who has or hasn’t seen the messages sent out.
Increased club revenue
Creating a bespoke, branded online shop, Chester has boosted revenue by allowing members to easily buy Chester RUFC merchandise.
Successfully managed events
The Chester team managed and promoted the 2023 tour for six teams using their custom online shop. They also handled social events, ticket and table sales through the same system.
Simplified
payments
Using the smooth checkout system has allowed Chester RUFC to successfully process 1,900 payments in one season, including subscriptions for over 16 teams.
The LoveAdmin team are fantastic and always there to help, no matter how stupid my question is. The whole setup and launch process was smooth and really comforting knowing that the team were there for me.
Gemma Morton, Chester Rugby Football Club
Why LoveAdmin?
An extension of their team
At LoveAdmin, we know that teamwork leads to success. When Chester RUFC joined us, our team worked as part of theirs, using our knowledge and experience to help them reach their goals.
5* support
Our platform leads the way with member communication, allowing the Chester team to create different groups of members to proactively send emails to. They were able to increase their communication reach and engage members with more relevant and timely messages.
Collect all types of revenue
With our software set up and support, Chester RUFC were able to collect payments more efficiently and use new revenue streams like merchandising and events. This not only freed up their time to focus on the business but gave a boost to their revenue.
