Whether you’re running local classes from a pool or two, or are an independent multi-sports centre, our advanced swim school software and expert team will help you run more efficiently, so you can focus on your swimmers.
Partners with Swimming Teachers Association and Swim Ireland
Say goodbye to endless admin and free up time to showcase why your coaches and classes are the best, when you have LoveAdmin supporting your swim school.
Our knowledgeable team and advanced swim class management software will help you reduce your admin workload, improve your communications and optimise your class and pool capacity so you can focus on teaching and growing your school.
Getting your brand right is one of the most important jobs you can do. It’s the first impression someone has as to why they should choose to give you their money and book into your swim sessions.
Secure bookings and registrations easily with our mobile-optimised, fully branded booking and registration site. With a simple checkout and engaging, filterable activity calendar, you’ll be their first choice every time.
Improve pool capacity with a user-friendly colour-coded calendar view. Quickly see where class capacity is underperforming and uncover where you need to promote activities to boost participation.
Spot in-demand classes and venues so you can build a timetable that supports your teacher allocation and drives the most revenue.
Help families stay in the right lane with the JoinIn app. From booking lessons and making payments to updating medical info and getting real-time class updates, everything happens in one secure app.
It’s an easier way for parents to stay organised and connected with your swim school.
With over 40 notifications and triggers, let our swim software do the thinking for you.
Clever automations include payment reminders and retries, customisable booking emails, communication scheduling, renewals and teacher notifications
LoveAdmin’s swim school software simplifies communication with parents. You can keep parents informed with built-in customisable and branded email and text functionality.
At the click of a button, parents can track their child’s swimming progress in their weekly lessons
Create custom development programmes to support participant’s growth, whether you follow the STA framework or teach a unique curriculum
Instructors can quickly mark skills and levels as completed, achieved, or in progress
Keep parents in the loop with automatic, personalised email for level and skill achievements
Completed the final level? Easily add, invite, or move participants to new classes in a few clicks

In one system effortlessly send group or targeted communications, issue invoices, manage registers and attendance, plus share progress with award schemes and badge management

Boost your revenues by showing classes, courses, parties and merchandise like goggles or badges, on a single booking page. Promote them all through email and SMS

Our range of payments to offer include direct debit, card and PayPal. Give the choice of one-off, weekly, monthly, termly or annual payments, plus apply credits for happier customers

Make it easy to get started with your classes. Add swimmers to wait lists, offer trials and fully customisable discounts using a range of triggers to reward loyalty, family members, spend and more
Don’t settle for a set up that leaves you to do the hard work. We will provide a fully built system, customised alongside your team and created by the experts.
With over 15 years helping thousands of customers improve their admin experience, you’re in trusted hands. The team know your challenges and can help find you solutions.
Whether you’re a small swim school just starting or a much larger business or organisation, LoveAdmin is designed to help you run efficiently, handling payments, communications, attendance registers, and more – all in one place. Read about other customer successes. Or book an informal chat with one of our experts.
Our swim school software supports Direct Debit, card and PayPal for both one-off and recurring payments. Key features include automated payment scheduling and collections, reminders, and failed payment retries . Your secure all-in-one payment solution.
After a low initial setup fee to build your bespoke account, we charge 3% of any transaction made through LoveAdmin, plus a nominal monthly fee. See pricing for more information.
Yes. All your existing contact data will be migrated to LoveAdmin by one of our product experts as part of our guided onboarding process.
LoveAdmin customers get a fully built, customised system plus expert onboarding, backed by over 15 years of award winning customer service and experience.
Yes, through the JoinIn app, members can book sessions, view their booking calendar, make payments, update personal details, and receive notifications about any booking changes. Make it easy for your members to stay connected.
LoveAdmin can help reduce manual processes, with its automated tools and workflows, like chasing late payments, by up to 80%.
Absolutely. The platform allows a bespoke booking site for branding, where you can sell merch, camps, events, waitlists, trials, and discounts.
Your success is our success. LoveAdmin includes financial reporting, plus exclusive access to growth consultancy through our Step2Success programme and the School of Marketing to help your school grow.