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Results that speak volumes . . .



Increase in revenue since joining LoveAdmin in 2021



Members managed through the LoveAdmin system



Average engagement rate for bulk comms

Crusaders Athletic Club use membership management software from LoveAdmin


Crusaders AC was formed in 1942. Throughout its long history, they have had many proud athletes walk through their clubhouse doors. The club caters to athletes of all ages, from beginners and recreational runners to elite athletes.

We spoke to Paul Kelly, Social Officer & Registrar at Crusaders AC, about the administration issues the club was having and what strides Paul took, with the support of LoveAdmin, to completely turn this around.

We had to use several products as well as lots of excel files to manage the club. It was difficult to keep track of all the different systems and how each one worked. Everything was manually done, and it was time consuming.

Paul Kelly, Crusaders AC

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Membership Management Software for Crusaders Athletic Club

The challenge

There was a surge of activity at Crusaders AC once they decided to step up their game. They added online offerings like virtual training sessions, time trials and quizzes. A fresh new clubhouse was also in the works.

Paul was getting frustrated with his admin processes though. He was spending more time than ever manually entering data spreadsheets.

Enough was enough so Paul started to look for a solution. That was when LoveAdmin’s sports club management software came into the picture.

In 2021, Crusaders AC made the switch. Paul and the team at LoveAdmin focussed on how they could streamline their admin processes and help boost their member engagement. By letting LoveAdmin handle the admin, Paul had more time to grow the club.

We now have time to concentrate on providing a better services and product to our members which allowed us to attract more members and see the club grow.

Paul Kelly, Crusaders AC

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Solution & results

Get enhanced member communication with LoveAdmin

Improved member comms

With LoveAdmin’s communication tools, the team can send emails to individuals, groups or in bulk. Crusaders AC can also see when messages have been delivered and opened. Insights combined with our support has improved their comms strategy, leading to an engagement rate of 95%.

Reduce time spent on admin

Everything stored in one system

By setting up Crusaders AC on one system and removing spreadsheets from their day, they now have more time to focus on attracting new members and raising funds, which has increased revenue by 185%.

Increased club revenue

Simplified billing system

Crusaders AC can now clearly see what money is coming in. They can also automate invoicing – making it easier for their members. By automating their payments, they now spend less time chasing outstanding fees.

A system with room for your organisation to grow

Insightful attendance reporting

Using LoveAdmin, Crusaders AC has a clearer idea on how full registers are, including who is attending. Giving them insights into what sessions are the most popular and much more.

It allows us to have all our products such as memberships, events and classes in one system. It’s great for keeping records of who has booked into a class and then who has attended the class.

Paul Kelly, Crusaders AC

Why LoveAdmin?

An extension of their team

At LoveAdmin, we know that teamwork leads to success. When Crusaders AC joined us, our team jumped into action, working in partnership with Paul and his team. The Customer Success team used their knowledge and experience to help Crusaders AC reach their goals.

Streamlined admin processes

With the help of LoveAdmin, Crusaders AC were able to optimise their admin processes. After this was in play, they could focus on offering better services to their members and spend more time on raising funds by applying for grants – resulting in their new indoor track facility.

Freeing up more time for other tasks

With our software, Crusaders AC were able to greatly reduce the amount of time they were spending doing admin. This led to Paul and his team having more time to work on improving and growing the business.