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The UK’s number one show choir have hundreds of members within multiple groups across the UK and were looking to take control of admin so they can focus on growing their organisation
Established in 2017 by Doug Watts and Jessica Broderick, Show Choir, stands as the UK’s number-one musical theatre community choir collective. Since then, Show Choir has flourished, expanding to nine separate choirs with over 850 members across southwest England.
Open to everyone, regardless of musical skill set or experience, Show Choir brings together people with a love and passion for musical theatre. Offering weekly classes, singing holidays, and workshops, plus a premium membership with exclusive access to vocal training videos and content.
We spoke to Doug Watts, Conductor, Musical Director and Arranger, about why he decided to go from singing solo to becoming an admin chorus with LoveAdmin.
Before joining LoveAdmin, Show Choir manually managed 400 members. As their membership base grew, it became increasingly difficult to efficiently organise, process new registrations, communicate with members, and monitor and chase payments.
Overtaken by administrative tasks, there was little capacity to focus on business growth.
Show Choir found LoveAdmin in February 2023, following a referral from another organisation finding success with LoveAdmin.
With our branded booking site, they scrapped the manual processes, automated registrations, streamlined payments, and offered trials, to reduce their admin workload significantly. With our filterable CRM, customisable email builder, and automatic emails, gone were the days of manual communications. Allowing Show Choir, the time and energy to focus on growing and enriching their community.
Using our advanced comms tools, Show Choir have fully customised emails that automatically send to brand-new sign-ups and trialists – boosting first impressions and post-trial conversion rates.
Show Choir can keep their cash flow consistent, and their fees paid with automatic payment collections and reminders. Chasing payments is a thing of the past with LoveAdmin.
Show Choir worked harmoniously with our Strategic Business team to maximise their efficiency and revenue. Together they set achievable goals for the future – which have contributed to their 54% increase in revenue.
Now that Show Choir’s admin had been reduced, developing the business could take centre stage. This led to a 99% increase in members and the addition of more choirs to the Show Choir family.
At LoveAdmin, we're committed to your success. Our dedicated support team stands by Show Choir every step of the way. Beyond our support, our Business Strategy team collaborates closely with Show Choir to enhance their business operations. We helped Show Choir transition from termly to monthly billing, to improve their cash flow and bookings.
We take away the tedious admin, giving you the time and space to focus on growing your organisation. Say goodbye to manually processing new registrations, juggling multiple apps for communication, and chasing late payers. Show Choir lets us handle it, allowing them to achieve their business goals.
Our industry-leading communication tools have significantly streamlined Show Choir’s communication admin. With customised emails set to trigger automatically, new members, returning purchasers, and recent trialists now receive personalised comms with no manual touch. Using our filterable CRM, Show Choir can efficiently send grouped comms, such as exclusive content tailored specifically for their ‘gold’ members.
See how LoveAdmin transforms classes, courses, clubs and
membership organisations, enabling them to do what they do best.
Contact the LoveAdmin team Monday to Friday from 9am to 5.30pm GMT
Phone 0330 818 8536
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