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What do parents want from their children’s activity providers?

Download our latest report, created in partnership with the Institute of Childrens Activity Providers (ICAP) – to crack the code and get families choosing your sessions again and again.

Parents are not just looking for fun from their children’s activities – although of course that’s a huge part of it. This brand new report – based on a comprehensive survey of parents across the UK – uncovers the 5 key needs that drive their decisions.

Most importantly, it contains actionable insights for business owners and instructors to attract and retain families, plus expert advice from masters of the industry.

You know you need to provide a valuable experience for the kids but what are the extra touches – the icing on the cake – that will attract parents and keep the kids coming back for more?

Get the report today for:

  • Profiles of parents and how they engage with their children’s activities
  • The 5 key things parents want from activity providers
  • How to give those essential experiences, without taking time away from what you do best
  • Expert insight and opinions from the industry’s finest, including Club Hub UK, ICAP, What’s on 4 kids, Gold Medal Business and our inhouse experts

Become parents’ trusted activity partner: download our full report today