Why Baskervilles Gymnastics chose LoveAdmin and boosted revenue by 15% 

Introduction

When running a gymnastics club, finding the right tools to streamline operations and drive growth is crucial. Baskervilles Gymnastics, one of the UK’s most successful clubs, faced the same challenges many clubs do: time-consuming admin tasks, chasing payments, and keeping members engaged. But with the right solution, they turned things around—boosting revenue by 15% in the process.

In this blog, we’ll explore how Baskervilles leveraged LoveAdmin’s powerful features to solve their challenges and achieve outstanding results. If you’re looking for a way to grow your club while making operations simpler, keep reading.

1. The challenges Baskervilles faced

Baskervilles Gymnastics, a family-run club with over 2,000 members, found themselves overwhelmed by the demands of managing such a large operation. Their staff were stretched thin, spending hours every week on tasks like processing registrations, chasing overdue payments, and manually tracking attendance. These inefficiencies took valuable time away from coaching and planning for growth.

Additionally, the club wanted to improve member engagement. With such a large membership base, it was challenging to maintain clear communication with parents, send updates, and ensure everyone felt connected to the club.

Key pain points:

• Manual payment processes leading to late fees and cash flow problems
• Administrative tasks eating into time for coaching and strategy
• Difficulty maintaining consistent communication with members and parents
• Inefficient attendance tracking causing scheduling inconsistencies
• Lack of visibility into financial trends and operational bottlenecks

2. The solution: adding an all-in-one member platform

Baskervilles turned to LoveAdmin for help. The membership management platform allowed the club to automate time-consuming tasks, freeing up their staff to focus on delivering a better experience for their members. Here’s what they implemented:

• Automated payment processing: LoveAdmin made it easy for parents to pay online, with automatic reminders for upcoming and overdue payments. Late fees became a thing of the past as parents received clear notifications and payment links.

• Streamlined registrations: LoveAdmin’s online registration feature enabled parents to sign up their children for classes without the need for manual paperwork, cutting admin time significantly.

• Enhanced communication tools: The platform’s robust email system allowed Baskervilles to send regular updates, event reminders, and even personalised birthday messages to members. These tailored communications helped keep families engaged and informed.

• Attendance tracking and reporting: Staff could track attendance in real-time using LoveAdmin, ensuring accurate records and making scheduling adjustments easier.

• Comprehensive financial reports: The platform’s reporting tools gave Baskervilles insights into payment trends, member retention, and revenue growth. This data empowered them to make informed decisions about their operations.

• Automated reminders for expired memberships: Baskervilles used LoveAdmin’s membership renewal tools to keep their enrolment rates high without constant manual intervention.

These changes gave Baskervilles a modern, professional edge and helped them handle their large membership base with ease.

3. The results: a 15% revenue boost and happier members

The impact of LoveAdmin on Baskervilles Gymnastics was transformative. Katherine, Head of Welfare, describes this transformation in 3 words –

Let’s see how:

• 15% revenue growth: With fewer late payments and streamlined processes, Baskervilles saw a significant boost in income. The detailed financial reports also helped them identify opportunities for additional growth.

• Time saved: Staff reclaimed over 20 hours per week previously spent on admin tasks, allowing them to focus on coaching and growing the club.

• Improved member satisfaction: Parents praised the easy-to-use online systems and appreciated timely updates about classes and events.

• Better engagement: Customised communications and timely updates strengthened relationships with members, resulting in higher retention rates.

• Operational clarity: The club’s leadership team could now use data insights to track key performance metrics and plan strategically.

By automating payments and streamlining registrations, the club reduced the number of late payments and improved cash flow. Parents appreciated the convenience of online systems, which led to increased satisfaction and loyalty.

One parent shared, “The new system is so convenient. I never have to worry about missing a payment or not knowing what’s happening at the club.”

4. Why Baskervilles recommends LoveAdmin

For Baskervilles, the decision to implement LoveAdmin wasn’t just about solving their immediate challenges—it was about positioning the club for long-term growth. The saved time and increased revenue allowed them to invest in their programmes, improve facilities, and offer more to their members.

Here’s what Jess and Zoe, Administrators at Baskerville School of Gymnastics have to say:

• Seamless bookings and payments: The platform was straightforward for both staff and parents, making adoption smooth and stress-free

• Brand-ability: Baskervilles customises LoveAdmin to meet their needs, integrating emails, SMS, and their booking site seamlessly with their existing processes

• Support and training: The LoveAdmin team provided ongoing support and training, helping the club make the most of the platform and adapt it as they grew

• Scalability: The system was flexible enough to handle Baskervilles’ large membership base and could easily grow alongside the club’s ambitions

• Proactive tools: Features like automatic reminders for expired memberships and data-driven insights allowed the club to stay ahead of operational challenges

5. The most popular tools for gymnastics clubs:

LoveAdmin isn’t just about managing payments and registrations—it’s about transforming how clubs operate. From automation to data insights, the platform helps clubs save time, improve member experiences, and achieve sustainable growth.

• Integrated reporting: Get a clear view of your club’s financial health, attendance trends, and member retention

• Customisable workflows: Tailor processes like registration forms, payment schedules, and communications to suit your club’s unique needs

• Secure online payments: Parents can make payments confidently, and clubs benefit from faster transactions and reduced manual follow-up

• Member engagement tools: Use targeted emails and updates to keep families informed and engaged throughout the year

• Scalability for growth: Whether you’re managing 200 or 2,000 members, LoveAdmin’s flexible platform grows with you

Time to transform like Baskervilles?

Baskervilles Gymnastics’ journey shows that the right tools can make all the difference. By implementing LoveAdmin and building on that partnership, they transformed their operations, improved member satisfaction, and achieved a 15% revenue boost.

If your club is looking for a way to improve processes, and drive growth with a partner who really understands the gymnastics space, LoveAdmin could be the solution.

Get started today and take the first step towards transforming your operations and growing your gymnastics club.