Category: Marketing

Here you can find all our articles about marketing. Learn how to better sell in your club or organisation, and reach more people.

Featured

What’s missing from your parent communication strategy?

ManagementMarketing

Abi JacksDecember 9, 20254 minutes read time

Parents expect fast, clear and mobile-friendly communication from children’s activity providers in 2026. They want simple bookings, reliable payments, timely reminders, progress updates and easy access to club information. When these expectations aren’t met, frustration, missed sessions and poor engagement follow. Activity providers can improve parent communication by auditing their current approach, planning consistent updates […]

parent communication strategy

What is Google Business Profile and why do you need it?

What is Google Business Profile? Google Business Profile (previously called Google My Business ) is a free tool created by Google that acts as your ‘shop window’, making you discoverable…

How to get involved with the Swim to the Beat campaign

Join the STA and British Heart Foundation for a month of fundraising. The Swim to the Beat campaign brings the swimming community together by inviting swim schools, clubs, and leisure…

How to get your business into schools and nurseries

If you are a business that is trying to get your activity or service into schools or nurseries then this blog will give you the tools to do just that,…

The complete guide on how to survey your members and customers

Want to ask your members or customers for feedback but don’t know where to start? Surveys can provide invaluable, controlled and measurable feedback on your club / organisation. If you…

How to effortlessly fill your classes

Are you looking for an effortless way to successfully fill your classes? Look no further. Whether you run a dance studio, gymnastics club, football academy, swim school, or anything in…

How to get your club’s website ranking on Google

Ranking on Google Having your website ranked on Google is a crucial part of attracting new members or customers to your club / organisation. Whether that is parents, players, or…

How to create a member referral programme that works

Happy members & customers are a valuable asset to any club or organisation According to Hubspot, customers rely on word-of-mouth between two and ten times more than paid advertising, and…

Master Instagram with Ask Emma Social

Using Instagram for your club or organisation Instagram can be a powerful platform for your club / organisation. But if you aren’t familiar with the platform, it can feel like…

Everything you need to know about rebranding your club or organisation

A rebrand can do wonders for any business Chances are your brand has evolved since you started your business. Any change in your business plans can mean that your initial…

How swim schools can take part in International Learn to Swim Week 2023

International Learn to Swim Week 2023 In case you haven’t heard, International Learn to Swim Week 2023 is an annual event hosted by STA. It aims to bring the swimming…

Google My Business webinar with Trustist

What is Google My Business and why do you need it? To make the most out of your Google My Business profile you need to make sure it’s optimised. Google…

Guide: Organic social media for clubs and organisations

A social media presence is essential for the growth of your club or organisation Social media is the easiest and most cost-effective way to reach potential members, engage with your…

Analysis: Using discounts to attract new members

Can discounts attract new members? It’s a question that gets asked a lot at clubs and membership organisations. Should you offer a discount to encourage new people to join? There…

38 tips to attract, sign up, and manage members

38 tips to manage members Onboarding new members, managing retention rates, monitoring social media comments, writing email newsletters… Membership management involves a large number of tasks that can be hard…

How to break down barriers and encourage collaboration

When was the last time you reached out to another club or organisation? As a club owner, it’s easy – and understandable – to be protective of your business. But…

Creating valuable content for your members

Why create content? Creating content will help you attract, retain and re-engage with your members. We know it can be challenging to know how to get started, where to share…

How to re-engage lost members

What are lost members? When targeting potential members to join your organisation, there’s a group you might not be paying attention to: people who signed up with you before and…

How to convert summer customers into new members

Convert summer customers into members Summer is a great time to encourage new members to join your organisation through open days or similar promotions. You may even have tried some…

Running a ninja programme at your gymnastics club – Tips from Diane Trifiro, Ohio Sports Academy

Have you heard of a ninja programme before? If not, it’s a combination of gymnastics and a discipline of martial arts, carried out in a safe environment. These programmes are…

Seven ways your club can capitalise on the 2022 Summer of Sport

Summer of Sport 2022 The ‘summer of sport’ has officially kicked off and is in full swing. We’re lucky this year to have a fantastic lineup of sporting spectacles happening…

How to get a better return on your marketing campaigns

Do you know which marketing tactics are working for your organisation? In this article, we’ll explain key marketing principles and show you how to outline a plan. This will help…

How to improve member engagement at your club

Boosting member engagement Maintaining and boosting member engagement has looked very different over the last year. We’ve all had to find new ways to keep our audience interested and invested…

DIY marketing campaigns for sports clubs

Bad marketing campaigns for sports clubs can come off as noise A lot of people become sports club managers, but they don’t necessarily understand marketing principle or know what is…

Five ways to boost your club’s marketing

How boost your club’s marketing A commonplace for improvement amongst all grassroots sports clubs is marketing. When you start a club, there is a natural pathway of: open the club,…