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Dance shows are an exciting part of a dance company’s year, and advertising them to your local community is essential to maximise attendance and revenue.

In today’s digital age, there are many ways to advertise your dance company’s show beyond traditional methods such as print and radio ads.

In this blog, we’ll focus on the most effective ways to advertise your dance company’s show to your local community.

Build a strong online presence

Your dance company’s website and social media pages should be the first place your customers and potential customers visit to learn more about your show. A strong online presence can help you promote your show effectively and spread the word about upcoming events.

Create an event page on Facebook and promote it through your website, Instagram, and other social media platforms. Use eye-catching images and video clips to grab the attention of your target audience.

Collaborate with local businesses

Community businesses can help advertise your dance company’s show effectively by becoming sponsors for the event.

Reach out to local businesses such as restaurants, cafes, and stores, and ask if they would be willing to offer your flyers or posters to their customers. This type of advertising not only reaches new audiences but also helps create and establish relationships between your dance company and the local community.

Use email marketing

Email marketing is a powerful tool for advertising your dance company’s show to local community members who have already shown interest in your events.

When someone signs up for your newsletter, you can send targeted email campaigns with information about your shows. You can also offer early bird tickets, discounts, or reserved seating options to your subscribers as an incentive to attend your show.

Leverage social media advertising

Social media advertising is often considered the most powerful way to reach your potential audience as it can be incredibly specific about who sees it. Facebook, Twitter, and Instagram offer advertising options that allow you to create targeted campaigns that reach precisely the audience you want.

You can choose parameters such as age, gender, interests, location, and more. This type of advertising can be cost-effective and yields high performance.

Use local media outlets

Do not underestimate the power of traditional media outlets such as local newspapers, television, and radio stations. Contact them to promote your show to the local community or to interview your dancers or the artistic director.

Local media can help increase awareness and engagement in your events, as well as generate interest and attract a wider audience.

Host a flash mob

Flash mobs are a great way to bring attention to your dance company’s show. They allow you to showcase some of your creative work in public and build anticipation for your upcoming show. You can carefully choose a location and arrange for your dancers to assemble and perform to promote the performance. By capturing the performance on video, you can post and share it on your website and social media platforms, helping to generate excitement and increase engagement.

Offer incentives

Offering incentives such as discounts or early bird tickets can entice the audience to commit early and encourage them to attend your show. Additionally, you can offer group discounts for large groups or reward returning customers with discounted rates or VIP seating options. This will not only generate a buzz around your show but also encourages ongoing engagement and relationship-building.

Advertising your dance company’s show to your local community can be a cost-effective way to increase attendance and revenue.

By building a strong online presence, collaborating with local businesses, using email marketing and social media advertising, networking with other dance companies, hosting a flash mob, utilising traditional media outlets, and offering incentives, you can show your community the creativity and talent of your dance company.

Through these methods, you can maximise the impact of your show and create positive relationships with members of the local community.

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