Ready to make your emails stand out and keep members engaged? LoveAdmin’s industry-leading communication tools are packed with features to make your emails and SMS messages more effective.
Whether you’re promoting your upcoming events to members, or sending progression updates to parents, here are ten ways to make the most out of our communication tools.
1. Make your emails stand out with full customisation
Don’t settle for plain-text emails, use the full force of the email builder to make each message visually engaging. Think of your emails as an opportunity to showcase your brand.
So, what can you add to your emails through LoveAdmin?
- Brand colours – for text, headers, blocks, or backgrounds
- Photos, GIFs, and video links – add life and personality to your messages
- Attachments – send important documents, schedules, or resources
- Linked buttons and menus – make it easy for readers to take action
- Social media buttons – so they’re always one click away from your socials
- Columns and dividers – organise content neatly for a clean look
These little touches help your emails feel fresh and memorable, encouraging readers to take action.
Tip: Once you’ve crafted the perfect email, simply save it as a template and use it from your CRM, timetable, or reports!
2. Post your emails to their JoinIn timeline
Always make important messages accessible by posting emails to each member’s JoinIn timeline (simply tick ‘Send to Timeline’ when sending an email). It’s an easy way to give your members a clear communication record, and is perfect for sharing updates, reminders, or training materials that members can easily revisit anytime
3. Utilise your headers and footers
First impressions count, and with custom headers and footers, you can make sure your emails reflect your organisation every time. Once set up, headers and footers automatically apply to all your emails.
Header ideas: Include your organisation’s name, logo, motto, and brand colours.
Footer ideas: Include a signing-off message, and links to your website or social media profiles. Use the ‘Social’ element in the LoveAdmin email builder, and add your social links so you never miss an opportunity to connect across platforms.
Top tip: Adding a clear subject line and preview text (a brief summary that follows the subject line when viewing an email from the inbox) also goes a long way in encouraging clicks! Add both seamlessly when you’re crafting your email in LoveAdmin.
4. Use branded SMS
For quick updates, branded SMS gets attention fast! With your organisation’s name as the sender, members immediately recognise the message, ensuring familiarity and trust. SMS can be perfect for last-minute reminders, class cancellations, or urgent updates. Want to purchase SMS credits through LoveAdmin? Just click here to purchase!
5. Track engagement and learn
Get a clear picture of what’s working (and what’s not) with the Communication report, where you can track time-stamped delivery, open, click, spam, and bounce rates. Use these insights to refine your marketing strategy, see which messages resonate, tweak what doesn’t, and resend messages if needed.
6. Perfect your timing with scheduling
The right timing for your emails can make all the difference. Nobody’s reading their emails at 8 pm on a Saturday, so schedule for when they’re most likely to be opened – try weekday mornings (9 am-11 am) for optimal engagement.
Simply click ‘Schedule’ and pick the time and date you want the email to send, and we’ll do the rest.
7. Only email those opted into your marketing content
Easily manage who receives your marketing emails and SMS messages by simply ticking the “marketing or promotional message” box before you send. This ensures only members who’ve opted-in will receive promotional content, keeping you compliant with data privacy rules and helping prevent unengaged members from feeling spammed.
8. Personalise with placeholders
Everyone appreciates a personal touch, and messages that directly address the recipient increase action and engagement. Simply add placeholders to your LoveAdmin emails or texts, and watch every message auto-fill these details, so each member receives a personalised experience without any extra work from you.
9. Preview messages
Take the guesswork out of email design with our ‘preview’ option. See exactly how your email will display on any device and save time sending test emails. This way, you can be sure that all text, images, and layouts are displaying just right, so you’re set to make the best first impression.
10. Automate member engagement
Engaging with members doesn’t even require extra work with LoveAdmin. We offer over 40 automatic notifications, each designed for specific scenarios. Many templates can be set up for different scenarios, and some with customisable templates, so that you can add your branding to every message.
Here are just a few of the automatic emails you can set up with us:
- Welcome emails for when someone new joins your organisation
- Thank you emails for when someone makes a purchase
- Celebratory emails for when someone achieves a level or skill
- Trial completion emails where you can add a link to book classes or complete a feedback survey
- Handle the unexpected with emails for session cancellations, overdue payments, data updates, and much more
You can even tailor emails for different classes or member groups, ensuring every message feels personalised and relevant. Learn more here.
With these ten tips and features, you’ll be able to unlock the full potential of LoveAdmin’s communication tools. Helping you to create messages that not only capture attention but also increase engagement and boost loyalty. Try these strategies and see the difference in your communication impact!
If you’re a LoveAdmin customer, click here to read our full help articles on communications.
Not a LoveAdmin customer yet, but want to see how our communication tools can boost your organisation? Get started today.
